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Beef Quality Assurance Field Day – February 9th, 2018 at Pearce Cattle Company – Okeechobee, Florida

Field Day at Pearce Cattle Company; Okeechobee, Florida





We were so fortunate to have had the opportunity to attend this field day workshop at the Pearce Cattle Company. 

Topics covered –

  • Cattle Handling and Welfare
  • Injection Sites
  • Proper Use of Vaccines and Syringes
  • Judicious Use of Antibiotics
  • Avoiding residues
  • Cull Cow Management


Presenter: Dr. Todd Thrift, University of Florida




The turn out was impressive, as we got to network with local Florida Cattle Ranchers who came to learn and get certified in Beef Quality Assurance.

Producers that seek this certification have made a conscientious decision to produce beef that is healthy and has been raised humanely. For us, the idea is to implement the topics discussed here into our herd management to ensure an end result that is worthy of consumer confidence. 

The network for BQA is nationwide, and it is such a wonderful resource for start ups such as ours. We want to always put our best foot forward, and we feel that BQA practices are the right implementation for our operation.  

BQA (Beef Quality Assurance) offers free online courses via the following link:

We have promoted the site often on our social media pages to beef consumers, so they can also make a conscientious effort to learn what cattle ranchers do and why. There is obviously a lot of misinformation floating around throughout the world wide web that paint an ugly picture. Gruesome videos and photos of animals being mistreated used as a blanket to cover up the truth which is – Cattle Ranches take animal welfare and ethics extremely serious. 

We also listened to Speaker, Ashley Hughes touch upon, “Effective Issues Response Training.” Her topic had a lot to do with marketing and how imperative it is that we put out clean factual information through social media. Most importantly, she re-assured everyone that when something critical happens that brings conflict to the industry the best response is to let the professionals handle it. Thankfully we have incredible leadership through the Florida Cattlemen’s Association that will stand up to the tyranny of several unethical groups that intend to soil the honest work that family owned cattle operations put forth to bring food to the table of millions of Americans. 


Mr. Matt Pearce from Pearce Cattle Company and our Mentor



We feel truly blessed to be part of such a wonderful network, and intend to continue learning even when we have reached that status were we think we know it all.