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Beef Quality Assurance Field Day – February 9th, 2018 at Pearce Cattle Company – Okeechobee, Florida

Field Day at Pearce Cattle Company; Okeechobee, Florida





We were so fortunate to have had the opportunity to attend this field day workshop at the Pearce Cattle Company. 

Topics covered –

  • Cattle Handling and Welfare
  • Injection Sites
  • Proper Use of Vaccines and Syringes
  • Judicious Use of Antibiotics
  • Avoiding residues
  • Cull Cow Management


Presenter: Dr. Todd Thrift, University of Florida




The turn out was impressive, as we got to network with local Florida Cattle Ranchers who came to learn and get certified in Beef Quality Assurance.

Producers that seek this certification have made a conscientious decision to produce beef that is healthy and has been raised humanely. For us, the idea is to implement the topics discussed here into our herd management to ensure an end result that is worthy of consumer confidence. 

The network for BQA is nationwide, and it is such a wonderful resource for start ups such as ours. We want to always put our best foot forward, and we feel that BQA practices are the right implementation for our operation.  

BQA (Beef Quality Assurance) offers free online courses via the following link:

We have promoted the site often on our social media pages to beef consumers, so they can also make a conscientious effort to learn what cattle ranchers do and why. There is obviously a lot of misinformation floating around throughout the world wide web that paint an ugly picture. Gruesome videos and photos of animals being mistreated used as a blanket to cover up the truth which is – Cattle Ranches take animal welfare and ethics extremely serious. 

We also listened to Speaker, Ashley Hughes touch upon, “Effective Issues Response Training.” Her topic had a lot to do with marketing and how imperative it is that we put out clean factual information through social media. Most importantly, she re-assured everyone that when something critical happens that brings conflict to the industry the best response is to let the professionals handle it. Thankfully we have incredible leadership through the Florida Cattlemen’s Association that will stand up to the tyranny of several unethical groups that intend to soil the honest work that family owned cattle operations put forth to bring food to the table of millions of Americans. 


Mr. Matt Pearce from Pearce Cattle Company and our Mentor



We feel truly blessed to be part of such a wonderful network, and intend to continue learning even when we have reached that status were we think we know it all.





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North Florida Livestock Agents Pasture School

JJ&R at North Florida Livestock Agents Pasture School, January 2018



Last month we attended Pasture School, hosted by UF Extension Agents from Levy County. There were a number of attendees to the class. Among them were existing and new land owners, such as ourselves, who are interested in establishing successful pasture growth and management practices for livestock.

It was a 2-day event, held January 18th and 19th, were presentations and field trips formed a comprehensive approach to managing sustainable forage. Everything from North Florida’s climate, grazing management, dealing with weeds and pests, equipment, and specific types of forage were discussed at great length.

Prior to the course, we were thinking – What’s the Secret? Right now, in the cold winter months, many cow producers are feeding hay supplemented by grain which can be expensive depending on the size of your budget. We knew that our property currently grows Bahiagrass (Paspalum Notatum), which is the most used forage for beef cattle (so how lucky are we?) but, right now it looks lifeless and dry due to the frosts we have been experiencing these past cooler months.

After sitting through some of the slides, we soon came to understand the difference between Summer and Winter forage for our climate in High Springs, Florida. The possibility of maintaining a well grazed pasture ‘year round’ now seems attainable with the right management practices. 


Bahiagrass in January, on our property.

We were sent home with plenty of materials to reference, if ever in doubt. Of course, it is recommended to always reach out to your local extension office with questions or concerns. They will even help you test the soil, so you can determine what type of fertilizer will help you achieve that sought after thing called TDN – Total Digestible Nutrition in every acre of forage.

We certainly look forward to keeping an eye on future UF Extension events via our local Alachua County site:

As a result of the workshop we now look forward to informatively managing our Bahiagrass crop for this year, and are starting to carefully plan where our future pastures will be located on the property. 

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The Dawn of a New Beginning. Oct. 19, 2017




When you start something new that you have never done before, there is nervous trepidation and fear. We have planned, sacrificed and accepted endings and new beginnings. 


The road has led us to this juncture, and it demands that we have faith in our ability to do and learn so that we may be successful in our new endeavor.


Together and as individuals we are committed to letting our work ethic an passion build the foundation for a brand that will be our legacy.


JJ&R Cattle Company